At Kumaran silks and Sarees private limited ("Company" or "We"), we respect your privacy and are committed to protecting it. Please take a moment to read our privacy policy (“Policy”) carefully. This Policy applies to Your personal data which is processed by Us, whether in physical or electronic mode. By using the www.kumaransilks.com (“Website”) to explore and purchase [●] products or providing Your personal information, you expressly agree to be bound by this Policy and consent to be governed by the Indian Laws including but not limited to the laws applicable to data protection and privacy.

This Policy covers:

1. Information We Collect and How We Collect It
2. How We Use Your Information
3. Legal basis for Processing
4. Disclosure of Your Information for Permitted Purposes
5. Your Choices About Our Collection, Use, and Disclosure of Your Information
6. Data Security
7. Data Retention Period
8. Changes to Our Privacy Policy
9. Contact Information
10. Order of Prevalence

Please take a few minutes to read through our Policy so that you're informed about your privacy.

1. Information We Collect and How We Collect It

A. Information You Provide to Us

When using our website, you may provide information in various ways, including:

• • Account Creation: If you decide to create an account, we'll ask for details like your name and email address.
  • Order Fulfilment: When you place an order, we may request delivery address information.
  • Refunds: If you return a product, you might be asked for bank account information, which we retain for 30 days after receiving the details.

Please note that the Website is intended for a general audience and not targeted at users under 18 years of age. We don't knowingly request, collect, or process personal information from users in this age group. You can access and explore the Website without creating an account, but certain features may not be available to you.

B. Automatic Information Collection and Tracking

Whenever you interact with the Website, we may automatically collect various information:

• • Website Usage Details: This includes data on how you access and use the Website, interaction details, access and usage logs, performance data, and the resources you access and use on the Website.
  • Device Information: We may collect device information such as make, IP address, operating system, and browser type.
  • Third-Party Data: Our partners may provide information based on their privacy policies and your interactions with their services. We also receive data from Ad Partners, like ad networks, affiliates, or other third-party demand partners, who may share personal or non-personal information they've collected to improve our services. This information is subject to their privacy policies and terms, in addition to our own.

C. Tracking Technologies

The Website uses Tracking Technologies like cookies to collect information automatically. Cookies are text files that are placed on Your computer to collect standard internet log information and visitor behaviour information by Us. When You visit the Website, We may collect data automatically from You through cookies or similar technology. We also set cookies to collect information that is used either in aggregate form to help Us understand how our Website are being used or how effective Our marketing campaigns are, to help customise the Website for You or to make advertising messages more relevant to You.

Here are the types we use:

• • Essential Website Cookies: These are necessary to provide Website services and features.
  • Performance and Functionality Cookies (Non-essential): These enhance Website performance but are not required for basic functionality.
  • Analytics Web Beacons and Customization Cookies (Non-essential): These help us understand how the Website is used and improve marketing campaigns and website customization.

D. Third-Party Information Collection

When you interact with the Website, you may encounter third-party information and links to nonaffiliated platforms or organisations. These third parties may use automatic information collection technologies to gather data about you and your device. We do not control these third parties' tracking technologies. This Policy does not cover how that organisation processes data. We urge You to read the privacy policies on the other websites You visit.

E. Information from Surveys on the Website

From time to time, the Website may display marketing surveys for you to complete at your discretion. If you provide information through these surveys, it's considered your consent for us to use that information. We don't collect, store, or process sensitive information like biometric data, medical information, or financial details.

2. How We Use Your Information

A. We and our partners may use your collected information for various purposes. The following are instances where You provide Us with Your personal data:

• • To open Your account, verify Your identity to permit You to use the Website, undertake transactions (including to facilitate and process payments) and generally maintain your account with us.
  • To communicate with You about any promotional offers, services or updates associated with Us.
  • Register you or your device for services and provide features you request.
  • To send product and service updates, newsletters, and communications.
  • To respond to queries, complaints, or requests for information.

B. The following are instances where We collect personal data not directly provided by You:

• • Improve existing products and services and develop new offerings.
  •  Analyse advertising and campaign effectiveness.
  • Enrich and customise user experience and target advertisements.

By using the Website and / or by providing Your information, You consent to the collection and use of the information You disclose on the Website in accordance with this Policy, including but not limited to Your consent for sharing Your information as per this Policy.
If you subscribe to our mailing list, you may receive emails about Company news, products, or services. You can unsubscribe from these emails at any time using the instructions in each email or by contacting us at customercare@kumaransilks.com.

3. Legal Basis for Processing

EEA Region

• • If You are a data subject from the European Economic Area, Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which We collect it.
  • We will normally collect personal data from You only where it is needed to perform a contract with You, where the processing is in Our legitimate interests and not overridden by Your data protection interests or fundamental rights and freedoms, or where We have Your consent. In some cases, We may also have a legal obligation to collect personal data from You. If We process personal data with reliance on Your consent, You may withdraw Your consent at any time.

India

• • If You are a data principal from India, Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which We collect it.
  • We will normally collect personal data from You only where We have Your consent, except in the scenarios described in clause 2 (B), in which case we will rely on legitimate use for processing of such personal data. If We process personal data with reliance on Your consent, You may withdraw Your consent at any time.
  • If You have questions or need further information concerning the legal basis on which We collect and use Your personal data, please contact Us using the contact details provided under clause 9.

4. Disclosure of Your Information for Permitted Purposes

• We may disclose aggregated information about our users, and information that does not identify any individual or device. We may also disclose information that we collect, or you provide:
• To our key shareholders, board, investors (debt or equity) affiliates. affiliates may use the information for the permitted purposes set out in Section ‘How we use your information’ above.
• To our partners. We may share your data with our Ad Partners, vendors, customers, data partners, measurement companies, influencer marketing agencies and/or brand partners for influencer marketing, and other third parties we partner with for providing our products and services including for facilitating and fulfilling your purchase of products from the Website.
• Legal Disclosures. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or judgment; protect your, our or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

You acknowledge that some of the recipients of your information may be located outside your country of residence. Where we transfer your information to such third parties, we will endeavour to ensure that your information remains secure from unauthorised disclosure or theft. To the extent required under data privacy laws of the applicable jurisdiction, we may transfer such information pursuant to consent or through applicable data protection agreements or other mechanisms permitted under such laws. You understand and accept that these countries may have differing laws relating to the degree of confidentiality afforded to the information it holds. In addition, a number of countries have agreements with other countries providing for exchange of information for law enforcement, tax, and other purposes. If We transfer Your data to third parties for purposes stated in this Policy, We will use Our best endeavours to put in place appropriate controls and safeguards to ensure that Your data is kept protected and processed only for specified and reasonable purposes in a manner that is fair and transparent.

5. Your Choices About Our Collection, Use, and Disclosure of Your Information

We strive to provide you with choices regarding the information you provide to us. You may elect to disable, uninstall, or unsubscribe from the Website.

• • Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent or use your settings to disable certain features or opt out of targeted advertising etc. If you disable or refuse cookies or block the use of other tracking technologies, some parts of the Website may then be inaccessible or not function properly.
  • Surveys: Each survey that you participate in would provide for clear opt-out instructions including option to skip, which if elected will ensure that we do not include your device for that very survey. Please note that if you opt-out of a survey you will still receive other survey requests.
  • Other rights: Indian residents can request Us for deletion and erasure of Your personal data. You can nominate any other individual, who shall, in the event of Your death or incapacity, be allowed to exercise Your rights as prescribed under the Digital Personal Data Protection Act, 2023. You are entitled to provide, manage, review, or withdraw Your consent through a consent manager. If You are a resident of India, and where We intend to process Your personal data outside India, We will ensure that We do not transfer the personal data to any country that is notified as restricted by any applicable regulations or the Government of India from time to time.

To ask questions related to your privacy with us, exercise applicable data subject rights, or seek deletion of your data, you may contact Us using the contact details provided under clause 9.

6. Data Security

We have implemented suitable technical and organisational measures to secure your personal information in compliance with our legal and privacy requirements and contractual obligations. We also seek appropriate contractual protection from our partners regarding their collection, use or treatment of user data. Unfortunately, the transmission of information via the internet and mobile platforms is not completely secure. To the fullest extent permitted by applicable law, we do not accept liability for unauthorised disclosure.

7. Data Retention Period

The company may retain the personal information we collect as described in this Privacy Policy for as long as you use our services, or as necessary to resolve disputes, establish legal defences, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. Company may retain the information it obtains about you as per the instructions of its customers or partners who provide such information or as required to fulfil our contractual obligations. In case any information is provided by you in participation of a survey, the company will only retain your personal data for as long as necessary to fulfil the purposes it collected it for. After the applicable retention period, the company may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes (including billing), and enforce agreements.

8. Changes to Our Privacy Policy

We may update our privacy policy from time to time. If we make any material changes, we will post the new privacy policy on this page and attempt to notify you. The date the privacy policy was last revised is identified at the top of the page. Your continued use of the Company Website after we make changes is deemed to be acceptance of those changes, so please check the applicable policy(ies) periodically for updates.

9. Contact Information

To ask questions, exercise applicable data subject rights, seek deletion of your data, or comment about this Policy and our privacy practices, please email us at customercare@kumaransilks.com.

10. Order of Prevalence

Subject to applicable laws, the English language version of this Policy will prevail over any other language version issued by us for your benefit.